Listening in Public Diplomacy: The 2014 ASDA’A Burson Marsteller Arab Youth Survey
Date
June 10, 2014
Time
12:30-1:30pm
Locations
American Security Project1100 New York Ave NW, 7th FloorWashington, DC 20005
The key to measuring the effects of public diplomacy is having an understanding of the target audience. In the Middle East and North Africa, youth are driving many of the movements that are changing the societies they live in forever. But what do they really think? How can information about youth perspectives, concerns, and aspirations be used to shape policy towards the region?
Join us as Jay Leveton presents the findings of the 2014 ASDA’A Burson-Marsteller Arab Youth Survey.
Lunch refreshments will be served prior to the event from 1200-1230.
(Early response is encouraged, as space is limited)
Speakers
Jay Leveton
Jay Leveton currently serves as the Worldwide Executive Vice President at Burson-Marsteller and the CEO of Penn Schoen Berland (PSB). He has more than a decade of market research experience working at PSB, where he developed expertise in both quantitative and qualitative research methodologies. Jay has led domestic and international research projects in over 30 countries, conducted research for major national Democratic Party clients, and performed market research for a variety of Fortune 500 companies.
Resources
ASDA’A Burson-Marsteller Arab Youth Survey 2014 Results Released
White Paper – The New Public Diplomacy Imperative
ABOUT THE AMERICAN SECURITY PROJECT
The American Security Project is a non-profit, non-partisan public policy and research organization dedicated to fostering knowledge and understanding of a range of national security issues, promoting debate about the appropriate use of American power, and cultivating strategic responses to 21st century challenges. For more information, visit http://www.americansecurityproject.org.
